Frappe CRM is a fully featured, open-source customer relationship management system designed for modern sales teams that need a flexible, easy-to-use platform without the complexity or high costs of proprietary solutions. Built on the Frappe Framework and powered by Vue.js 3, it offers a clean interface with core CRM functionalities like lead and deal management, Kanban boards, email templates, call logging, and WhatsApp integration—all in a single, unified interface. Unlike traditional CRMs that lock users into rigid workflows or expensive subscriptions, Frappe CRM prioritizes adaptability and accessibility, making it ideal for small to mid-sized businesses, startups, and teams looking to customize their CRM without writing extensive code.
The platform is designed for both technical and non-technical users. Its self-hosting options allow full control over data, while managed hosting via Frappe Cloud provides a frictionless setup. With deep integration into the broader Frappe ecosystem—including ERPNext for accounting and invoicing—it scales seamlessly from basic lead tracking to full business operations management.
What You Get
- User-Friendly and Flexible Interface - A clean, intuitive UI that allows non-technical users to navigate leads and deals effortlessly while offering administrators the ability to customize fields, forms, and workflows without code.
- All-in-One Lead/Deal Page - Consolidates activities, comments, notes, tasks, emails, and call logs into a single page per lead or deal, reducing context switching and improving follow-up efficiency.
- Kanban View for Sales Pipelines - Visual drag-and-drop board to manage leads and deals across stages (e.g., New, Contacted, Proposal, Closed), enabling teams to track progress at a glance.
- Custom Views with Filters and Columns - Create personalized views by applying custom filters, sorting options, and column layouts to display only the most relevant lead/deal data for each team member.
- Built-in Twilio and Exotel Integration - Make and receive phone calls directly from the CRM with call recording, eliminating the need for external tools or manual logging.
- WhatsApp Integration - Send and receive WhatsApp messages through the CRM using the frappe_whatsapp plugin, enabling direct customer communication from within the platform.
- ERPNext Integration - Extend CRM functionality to invoicing, accounting, inventory, and reporting by connecting to ERPNext for end-to-end business process automation.
- Production-Ready Self-Hosting - Deploy with a single command using the easy-install.py script or Docker, giving teams full control over data privacy and infrastructure.
Common Use Cases
- Building a sales-focused startup CRM - A B2B SaaS startup with 10–50 reps needs a lightweight, customizable CRM to track leads from outreach to closure without paying per-user fees or dealing with bloated interfaces.
- Managing multi-channel customer interactions - A small e-commerce brand uses Frappe CRM to log WhatsApp messages, phone calls (via Twilio), and email threads all in one place, ensuring no customer inquiry falls through the cracks.
- Problem → Solution flow: Fragmented communication tools → Unified CRM - Sales reps were using spreadsheets, WhatsApp, and separate phone logs. Frappe CRM centralizes all interactions, automatically timestamps activities, and ties them to lead records for better follow-up analytics.
- Team workflow: Remote sales teams with hybrid tools - A distributed team of 20+ sales reps uses Frappe CRM to assign leads, log calls via Exotel on mobile, and update deal stages in real-time—all while syncing with ERPNext for automated invoicing upon close.
Under The Hood
Frappe CRM is a full-stack customer relationship management system built on the Frappe framework, emphasizing extensibility and document-centric data modeling. It combines a Python backend with a Vue.js frontend, enabling rapid customization and integration through a unified API-driven architecture.
Architecture
The system adopts a monolithic structure with clear frontend-backend separation, leveraging Frappe’s document-type (doctype) model for scalable data handling. This approach supports modular customization while maintaining a cohesive core.
- Uses a document-based architecture that allows flexible data modeling and extensibility
- Implements API-first design to support both backend logic and frontend interactivity
- Emphasizes component-based UI rendering for maintainable and reusable frontend elements
Tech Stack
The tech stack centers around Python and Vue.js, built on top of the Frappe ecosystem with a strong focus on developer experience and tooling.
- Built primarily with Python and Vue.js, utilizing Frappe and frappe-ui as core frameworks
- Integrates Twilio for telephony features and various utility libraries like @vueuse and ~icons
- Employs Vite for frontend builds, Yarn for package management, and Ruff for Python linting
- Includes comprehensive testing practices with UnitTestCase and extensive test coverage across modules
Code Quality
The codebase reflects a mixed quality profile, with strengths in testing and error handling but some inconsistencies and technical debt.
- Comprehensive test coverage is present with a variety of test functions addressing multiple scenarios
- Error handling is implemented throughout the codebase, though some patterns lack specificity or logging depth
- Code consistency is moderately maintained with recognizable naming and structural conventions
- Technical debt indicators include duplicated logic and limited documentation in some areas
What Makes It Unique
Frappe CRM distinguishes itself through its low-code, extensible architecture built on the Frappe framework’s document model and API-first approach.
- Leverages a unified doctype-based data model that enables deep customization without sacrificing maintainability
- Combines backend logic and frontend interactivity through a cohesive API-driven architecture
- Offers modular extensibility via component libraries and flexible document structures for rapid feature development