Umami

Umami is an open-source web analytics tool built for privacy-conscious website owners and developers. It provides essential website traffic insights without the need for third-party cookies or intrusive tracking methods. Umami ensures that your website remains compliant with privacy regulations like GDPR while still delivering powerful analytics. It is easy to self-host and integrates seamlessly with various platforms, making it a lightweight and efficient alternative to traditional analytics solutions.

Umami Key Features

• Privacy-Focused: Umami does not use cookies or collect personally identifiable information, ensuring compliance with privacy laws such as GDPR, CCPA, and others.
• Simple, Lightweight Analytics: Offers a straightforward and easy-to-read dashboard that provides essential insights into page views, user sessions, bounce rates, and more.
• No Third-Party Dependencies: Umami does not rely on external scripts or third-party services, making it fast and lightweight, ideal for websites concerned with performance.
• Real-Time Data: Provides real-time tracking and reporting, allowing users to see how their website is performing without any delays.
• Customizable & Extendable: The platform can be extended with custom events and tracking options, allowing for flexibility in how you measure user behavior.
• Multi-Site Support: Manage and monitor multiple websites from a single Umami instance, making it ideal for businesses with multiple domains.
• Dashboard & Reports: Offers a clear, intuitive dashboard with easy-to-understand metrics and reporting features, perfect for users who want analytics without the complexity.

Umami Use Cases

• Web Traffic Analysis: Ideal for website owners who need to track visits, referrals, and behavior without the need for invasive tracking methods or reliance on third-party cookies.
• Privacy-Conscious Websites: Umami is perfect for websites that want to remain compliant with privacy regulations while still gaining valuable insights into their user base.
• SaaS and E-commerce Platforms: Businesses can use Umami to measure user interactions and track performance metrics without compromising on privacy.
• Marketing & SEO Insights: Provides a simplified yet effective tool for tracking key metrics related to digital marketing efforts and search engine optimization strategies.

Umami is a robust alternative to Google Analytics, Plausible, and Matomo, providing a simpler, privacy-focused approach to web analytics that ensures user data is kept safe and under the website owner’s control.